People About Culture

Creative Director / Artist

Ida Johansson

Ida is a Swedish artist, creative director, and facilitator based in Mallorca. Her multidisciplinary practice spans installation, performance, and visual storytelling, exploring themes of freedom, intuition, and transformation. She sees life itself as an act of creation, documenting the poetry of simple living in the Mediterranean through her art and family life on the island. Her practice spans immersive artworks, workshops, and collaborative experiences, creating frameworks for connection and creative exploration, bringing a distinctive visual language rooted in movement, ritual and play. Over seven years, Ida co-directed Muses of Now, a platform merging art, gastronomy, and experiences, producing events across Barcelona, Paris, Mallorca, and Berlin.

Elsewhere

Ida Johansson for Pull & Bear installation workshop: THE PERFUM CLUB - LA RECOLECTE DE LA ROSE Grasse.

Ida Johansson for Condenast Traveller

Ida Johansson & Nilo for ZARA Campaign

Sezane Campaign

American Vintage Campaign

IDA JOHANSSON for VOGUE Spain

Ida Johansson for TELVA

Ida Johnson for Sezane editorial

Exhibition CCA

True Artist Campaign

ZARA KIDS editorial

Bobo Choses campaign

Ida Johansson for The Way we Play

Muses of Now for VOGUE Skandinavia

Ida Johansson for Milk Magazine

Midnight campaign

ARKET Campaign

Air Bnb campaign

Datura Campaign

Workshop by Studio Fango

Ida Johansson for Freude von Freuden

Scalpers campaign

Ida Johansson for Hob Nob journal

Muses of Now Mallorca

Muses of Now Paris

Muses of Now Berlin

Muses of Now Barcelona