Creative Director / Artist
Ida is a Swedish artist, creative director, and facilitator based in Mallorca. Her multidisciplinary practice spans installation, performance, and visual storytelling, exploring themes of freedom, intuition, and transformation. She sees life itself as an act of creation, documenting the poetry of simple living in the Mediterranean through her art and family life on the island. Her practice spans immersive artworks, workshops, and collaborative experiences, creating frameworks for connection and creative exploration, bringing a distinctive visual language rooted in movement, ritual and play. Over seven years, Ida co-directed Muses of Now, a platform merging art, gastronomy, and experiences, producing events across Barcelona, Paris, Mallorca, and Berlin.
Elsewhere
Ida Johansson for Pull & Bear installation workshop: THE PERFUM CLUB - LA RECOLECTE DE LA ROSE Grasse.
Ida Johansson for Condenast Traveller
Ida Johansson & Nilo for ZARA Campaign
Sezane Campaign
American Vintage Campaign
IDA JOHANSSON for VOGUE Spain
Ida Johansson for TELVA
Ida Johnson for Sezane editorial
Exhibition CCA
True Artist Campaign
ZARA KIDS editorial
Bobo Choses campaign
Ida Johansson for The Way we Play
Muses of Now for VOGUE Skandinavia
Ida Johansson for Milk Magazine
Midnight campaign
ARKET Campaign
Air Bnb campaign
Datura Campaign
Workshop by Studio Fango
Ida Johansson for Freude von Freuden
Scalpers campaign
Ida Johansson for Hob Nob journal
Muses of Now Mallorca
Muses of Now Paris
Muses of Now Berlin
Muses of Now Barcelona